Just like the mascots for the worldwide events such as the Olympic Games and the World Cup, the mascot of World Expo is quite important for illustrating the theme and expressing the culture. Mascot, as the symbol standing for the host country, will embody the history, culture, social development of the country. The most important thing is that the mascot becomes a cultural carrier of the host country. It shows the cultural connotation to the world. The mascot also has some elements of fashionable field.

The mascot of World Expo 2010 Shanghai China is created from a Chinese character – people as the main originality. It is the first time to make mascot by using a word. It is no doubt an innovation.

The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body. It is a lucky name in people's mind.

Haibao is very lovely; now please follow me to get to know him!
Hair: It is like the rolling ocean waves. It indicates its native features.
Face: The facial expression is simple, just like a cartoon character, friendly and confident.
Eyes: His eyes are big, showing that he is looking forward to better city and better life in the future.
Body: His body is very plump. It exhibits that he is enjoying the harmonious life.
Thumb: Thumbs up means Haibao applause and welcome all the friends from all over the world.
Feet: He is standing on the ground firmly. It indicates that China is capable of hosting the World Expo 2010 Shanghai China very successfully.
Blue: The main color of Haibao is blue, which means pure, optimistic, brave, and he has a capacious mind, just like the blue ocean.

The structure of the mascot is based on the Chinese character – people. It indicates an idea that the beautiful life should be set up by people, you, and me. As long as people all around the world support each other, people and nature, people and society, people and people get on with each other harmoniously, we are bound to reach the goal – better city, better life!

Haibao is a good ambassador of Shanghai Expo. He has become a lucky sign and cultural landmark. He is embracing friends from all over the world with his arms and confident smile.